LINDBERGH .... NOT .... FIRST
   TO  FLY  THE  ATLANTIC !!!!
            .... 1- IMPORTANCE ....    
  FABULOUSLY  SUCCESSFUL  ROBERT  L.  RIPLEY
  BUILT AN  ''EMPIRE''  SHOCKING  THE  PUBLIC  AND
  APPEALING  TO  THEIR  CURIOSITY.... THE  TRUE
  MASTER  OF ''SHOCK  AND  DOCUMENT''  AND  
           ....
''SOCIAL  ENERGY  CONVERSION''....
     .... 2- POSSIBLE  BENEFITS ....   
 ''ONLINE  SOUL  COMBINE'' FUEL .... FUN, CURIOSITY,
  ADVENTURE,  EXCITEMENT ....
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