.... 7  ESSENTIALS  OF  BUSINESS  SUCCESS ....

 .... 1- KNOW  WHAT BUSINESS  YOU  ARE  IN
          AND  STRIVE  TO  UNDERSTAND  IT ....

 .... 2- PUT  QUALITY  FIRST ....

 .... 3- EMPHASIZE  MARKETING  AND  SALES ....

 .... 4- CULTIVATE  ZEAL  AND  ENTHUSIASM ....

 .... 5- KNOW  YOUR  COMPETITION ....

 .... 6- KEEP  UP-TO-DATE  WITH  NECESSARY
          RESEARCH  AND  DEVELOPMENT....


 .... 7- PROMOTE  YOUR ''UNIQUE  SELLING  PROPOSITION''....